IBM
Code: M2180-716
Exam Name: IBM MobileFirst Sales
Mastery Test v1
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Question: 1
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Which of the following is NOT true how IBM Mobile
Customer Engagement (Xtify) helps marketers increase customer engagement and
revenue?
A. Ability to send personalized messages to mobile web
browsers and mobile app users
B. Enable security and management access to mobile and
web applications with single sign-on, session management and context-based
access control
C. Ability to send personalized messages to a dynamic set
of individuals based on expressed preferences
D. Ability to quickly and easily personalize mobile
offers in real-time, and integrate and execute mobile cross-channel marketing
campaigns
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Answer: B
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Question: 2
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Which of the following is NOT considered a characteristic
of a mobile leader?
A. Leaders secure and manage the mobile enterprise to
optimize performance
B. Leaders should not expect to realize ROI from mobile
initiatives
C. Leaders use insights to engage their customers
wherever they are
D. Leaders build apps that unlock core business knowledge
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Answer: B
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Question: 3
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The IBM Mobile Customer Engagement (Xtify) portfolio
includes everything EXCEPT:
A. XML-formatted documents
B. Native Push
C. Rich Push
D. Web Push
E. SMS solutions
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Answer: A
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